Why Adapt Naturals Came Back to Boost After Trying Rebuy
Adapt Naturals was founded by Chris Kresser, a functional medicine clinician with 15+ years of clinical experience who has trained more than 2,000 healthcare professionals. The brand sells food-based and bioidentical supplements engineered for absorption — formulas designed to target health issues at the root rather than just meet daily nutrient minimums. More than 70,000 customers have bought in.
The catalog is wide and deep: 13 SKUs spanning Biome Protect, Steady Spirit, Omega+, Colostrum+, Bio-Avail Multi, Collagen+, Inner Radiance, Bio-Avail Mag, Bio-Avail Myco, Bio-Avail E+, Bio-Avail D3/K2, Bio-Avail Organ, and Luminous Mind. Shoppers can browse by product or by one of eight health focus areas — gut health, sleep and stress, energy and metabolism, skin/hair/nails, focus and mood, immune support, bone and joint, and cardiovascular health.
That structure rewards basket-building. A customer arriving for Bio-Avail Mag for sleep often also wants Steady Spirit for stress and Biome Protect for gut. The cart is where those decisions get made, and the cart app running it determines how much of that stack ends up in the order.
The switch to Rebuy
At one point the Adapt Naturals team moved from Boost to Rebuy. On paper it was a clean swap — another well-known cart app, more configuration options, a different feature mix.
In practice, the numbers didn't hold up.
AOV softened. Cross-sell take rates flattened. The recommendations didn't surface the right companion products at the right moment, and the cart stopped doing the quiet work of nudging customers from a single bottle to the full stack.
"We were leaving money on the table"
The Adapt Naturals team's read was direct: every session running through Rebuy was a session worth less than it should have been. Across enough orders, the gap added up.
"We were leaving money on the table."
Adapt Naturals Team
That was the trigger to come back.
About Adapt Naturals
Adapt Naturals is a Las Vegas–based supplement brand founded by Chris Kresser, a globally recognized functional medicine clinician with 15+ years of clinical experience and more than 2,000 healthcare professionals trained. Their thirteen-product line — including Biome Protect, Steady Spirit, Omega+, Colostrum+, Bio-Avail Multi, Collagen+, Inner Radiance, Bio-Avail Mag, Bio-Avail Myco, Bio-Avail E+, Bio-Avail D3/K2, Bio-Avail Organ, and Luminous Mind — is built around food-based and bioidentical ingredients engineered for absorption rather than just meeting daily nutrient minimums. The brand is endorsed by Dr. Mark Hyman, Dr. Sara Gottfried, Robb Wolf, and Dr. Akil Palanisamy, and has served over 70,000 customers. A personalized quiz routes shoppers to the right formulas across eight health-focus categories, and a subscribe-and-save program offers up to 25% off recurring orders. Learn more at adaptnaturals.com.
