How HeyLO! Turns Keto Shoppers into Bigger Baskets with Boost
HeyLO! is a UK-based low-carb bakery that sells keto bread, high-protein snacks, low-sugar granola, and ready-to-go bundles through Shopify. Founded by Heidi after she lost 4 stone on a low-carb diet and couldn't find bread worth eating. "Dry, eggy, chemical-tasting" was how she described every keto alternative on the market. So she made her own.
The product catalog creates natural cross-sell opportunities. Someone buying keto bread probably wants granola for breakfast too. And protein snacks. Maybe a second loaf while they're at it. Weekly meal preppers come back for multiple items per order. The challenge was surfacing those connections without slowing people down.
"Brilliant app. Helps upsells + lovely collection page well optimized for conversions. Very helpful and quick support."
HeyLO! Team
A collection page built to convert
HeyLO! runs Boost's Collections feature with Hero Filters across their product pages. Shoppers land on a collection and immediately narrow by type: bread, snacks, granola, or bundles. The filtering is horizontal and visible before the first scroll.
For a store where customers arrive looking for bread but could leave with a full keto pantry, how the catalog is organized determines what makes it into the cart. Direct links to pre-filtered collections also give HeyLO! precision targeting for email campaigns and paid social.
Build your own keto bundle
The homepage leads with "Bundle Up & Save!" — 10% off when customers build a custom keto bundle or grab a pre-made one. Boost's Bundle Builder powers this. Shoppers mix and match across the full product range into a single discounted order.
Keto shoppers plan meals ahead. A bundle builder turns what could be a single loaf of bread into a full weekly restock. Across Boost merchants using Bundle Builder, the average AOV increase is 28%.
Cart upsells that match the diet
Smart Cart puts AI recommendations in the cart drawer. When a HeyLO! customer adds keto bread, the cart suggests complementary products based on purchase patterns from other shoppers. A reward bar tracks progress toward free shipping or the next discount tier. Every suggestion pulls from HeyLO!'s own catalog, so every upsell stays on-diet and on-brand.
The average AOV increase for merchants running Boost Smart Cart is 30%.
Support when you're running the bakery alone
HeyLO! called out support separately: "Very helpful and quick." For a founder-operated bakery where Heidi handles everything from recipes to marketing, waiting days for app support costs real revenue. Boost charges flat pricing with no percentage of sales, so margins stay intact as order values climb.
About HeyLO!
HeyLO! is a UK-based low-carb bakery founded by Heidi. After losing 4 stone through low-carb eating, she started the company to make keto bread that people would actually look forward to eating. "Feeling in control of your weight shouldn't mean giving up the foods you love." The bakery sells keto bread, high-protein snacks, low-sugar granola, and custom bundles direct-to-consumer through Shopify. Learn more at weareheylo.com.
