How Equip Foods Beat Two Popular Cart Apps with Boost
Equip Foods sells real food supplements - grass-fed beef protein isolate, natural pre-workout, protein bars, clean coffee - to customers who read labels and care about what goes into their bodies. The brand was built to fight an industry where up to 58% of supplements are under-dosed and a third don't contain what's on the label.
Their product line is built for stacking. A customer who buys Prime Protein often wants Pure Pre for mornings and Clean Coffee to go with it. The cart experience matters here more than it does for a single-SKU store. When someone is building a daily routine from four or five products, the path from "add to cart" to "complete purchase" determines whether they buy the full stack or just the one item that brought them in.
Two apps, one persistent problem
Before Boost, the Equip team tested two other cart apps. Both were well-known choices in the Shopify ecosystem.
"We've tried two other (extremely popular) cart apps." - Equip Team
The pattern was familiar: AOV would climb, but conversion dropped with it. Every attempt to claw conversion back flattened the AOV gains right back out. The two metrics kept working against each other.
Smart Cart changed the math
With Boost's Smart Cart, Equip stopped choosing between AOV and conversion. The cart reward bar gives customers tiered incentives - free shipping and free gifts that unlock as cart value grows. AI-powered cross-sell recommendations surface the right companion products in real time. A customer adding Prime Protein sees Pure Pre at the moment it makes sense, as part of the daily routine they're already putting together.
"Boost has outperformed all of them (both AOV & conversion). The app is really easy to use on the backend + great UX for customers." - Equip Team
Both numbers went up. Not one at the expense of the other.
Easy on the team running it
For the Equip team managing the store day-to-day, the other half of the equation was operational. A cart app that performs well but eats developer hours defeats the purpose.
Equip runs a content-heavy operation with deep educational focus on ingredient purity and sourcing. Their team needs to spend time on product development and third-party testing for heavy metals, pesticides, microplastics, and PFAS. Not configuring cart widgets. Boost's flat pricing model - a fixed cost, not a percentage of revenue - meant predictable expenses as their catalog and order volume expanded.
About Equip Foods
Equip Foods is a doctor-formulated, third-party tested supplement brand built on a single conviction: supplements should be real food. Their products - including Prime Protein (grass-fed beef isolate), Prime Bar, Pure Pre, and Clean Coffee - contain no fillers, gums, chemical additives, or artificial ingredients. Every batch is tested for invisible toxins contaminating the modern food supply. Founded to set a higher standard in a $167B supplement industry where up to 58% of products are under-dosed, Equip's operating principle is that "no supplement is a cure-all or magic pill. Real food does the work."
