How LonoLife Pushed AOV Up by Double Digits with Boost
LonoLife sells grass-fed bone broth in single-serve sticks. Add hot water, get 10g of protein with collagen and amino acids. No gluten, no dairy. They ship to athletes, keto dieters, travelers, and anyone who wants portable nutrition that isn't a chalky protein shake. Over 100,000 customers so far.
The product line is deep. Grass-fed beef, savory chicken, mushroom chicken, Thai curry beef, sriracha variants, tomato beef, homestyle ham, low sodium options in both beef and chicken. More than a dozen SKUs. Customers who start with one flavor tend to want four more.
The old store wasn't capturing that. Someone browsing on their phone couldn't easily build a mixed box of flavors or discover new products while checking out.
"Great experience, have been live for a couple weeks. Successfully pushed AOV higher by double digit % points."
LonoLife Team
A flavor catalog that finally works on mobile
With 12+ flavor SKUs, LonoLife needed customers to be able to build their own variety packs. Boost's Bundle Builder gave them "build your own" boxes where buyers pick however many sticks they want, with volume pricing built in.
The mobile experience was what the team called out first.
"Great intuitive mobile first UI for the bundle builder"
LonoLife Team
LonoLife's customers shop between workouts, at airports, on the trail, from hotel rooms. A bundle builder that feels clunky on a phone doesn't get used. Boost's was designed mobile-first, which meant it matched how this audience actually buys.
What Smart Cart did to their average order
Boost's Smart Cart layers reward tiers, AI cross-sell recommendations, a cart progress bar, and one-click subscription switching into a single cart drawer. For a brand with this many SKUs, the cross-sell suggestions have real surface area. Someone buying beef bone broth sees mushroom chicken or Thai curry beef recommended in the cart.
The LonoLife team pointed to Smart Cart as a direct driver of their double digit AOV lift.
Collections, and why the team says it beats every alternative
LonoLife's catalog needed filtering that worked on mobile. Boost's Collections gave them hero filters, sidebar filters with custom icons, instant search by title and description, and product card customization with review integration. Pre-filtered collection URLs opened up targeting for email campaigns and paid ads.
"collection page which is better then potentially any other alternative"
LonoLife Team
Two weeks in
LonoLife hit double digit percentage point AOV gains within their first couple weeks on Boost. One install replaced the separate apps they'd otherwise need for each feature. Boost charges flat monthly pricing, not a percentage of revenue, so LonoLife's costs stayed fixed as order values went up.
About LonoLife
LonoLife makes grass-fed bone broth in portable stick packs. Each stick delivers 10g of protein and collagen plus essential amino acids. Just add hot water. The lineup spans over a dozen flavors from classic beef and chicken to Thai curry, sriracha, mushroom, and homestyle ham. Gluten-free and dairy-free. Keto-friendly. Over 100,000 customers.
