Head of Marketing / Growth
Boost turns every campaign — Klaviyo, SMS, paid, creator — into a one-link on-site offer that lands pre-applied with the cart already loaded. So the traffic you already pay for stops bouncing on a generic page and actually converts — and your MER and CAC move in the right direction without buying a dollar more media.
You're graded on ROAS, MER, and blended CAC, and you've already wired up the measurement stack to see them. The leak isn't visibility — it's that the traffic you paid for lands on a generic site and bounces. Boost fixes that at the point of conversion: it turns every campaign and every creator link into a pre-loaded on-site offer, so the audience you spent to reach lands ready to buy instead of hunting for a product and a code.
Drop a single link in a Klaviyo email, an SMS, an ad, or a creator's post, and the shopper lands on-site with the promo already applied and the cart already loaded. No "find the product, enter the code" friction where paid traffic leaks. That lifts conversion on traffic you already paid for — so reported ROAS and MER improve and effective CAC drops without spending another dollar on media.
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Every creator gets their own landing page and a cart pre-loaded with the offer you agreed on, so when their audience clicks through they land on a page built for them with the deal already in the cart. Creator traffic that lands somewhere built for it converts several times higher than the same audience dropped on your homepage. It's the conversion engine for the channel you already spend the most on — and it works alongside the affiliate tools you already run.
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A quiz turns "I'm not sure" into a built cart, lifting CVR on the visitors you spent to acquire — and the answers are zero-party data you own, exactly the first-party signal that got scarce after iOS. Better targeting, better personalization, on traffic you already paid for.
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HSA/FSA dollars pay for the order, which lifts conversion and lowers effective CAC — especially potent for supplements and VMS.
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Boost pays for itself the first day — it works on traffic you already have, so it lifts the next order and lifts contribution margin per order. And unlike the category leader, its core caps at $999/mo — it never charges a percentage of what it earns you. Proven on your own Moneyboard, counted conservatively.
Bring this to your CFO — it's the part of the story they sign against.
Moneyboard reads the lift back in the metrics you already run on — MER, ROAS, effective CAC — so you can see what the on-site conversion actually added. Not a dashboard you have to adopt; the proof that the activation worked.
Works alongside the Triple Whale / Northbeam / Klaviyo you already run — Boost is the on-site conversion layer they can't be.
