Lucidum Medicinals Breaks Even on Boost in Under Two Months as a Low-Volume Store
Lucidum Medicinals makes mushroom supplements formulated by naturopathic physicians. The company operates out of Kingston, Washington, founded by Dr. Anna Sitkoff, ND, alongside co-founders Dr. Matt Baran-Mickle and Mikail. Dr. Sitkoff's research appears in the Journal of Immunology. She authored the Medicinal Mushrooms chapter in the Textbook of Natural Medicine.
Their product line is tightly focused. Each formula targets one body system using a specific combination of fruiting body mushroom extracts, water and alcohol extracted, tested for beta-glucans and terpenoids. Immune pairs Reishi with Maitake and Turkey Tail for immune regulation. Brain & Nerves is built around an 8:1 Lion's Mane extract alongside Tremella and Oyster Mushroom for cognition and memory. The Lungs formula combines Cordyceps at a 10:1 ratio with Reishi for respiratory support and exercise performance.
This is a premium, science-driven store with low order volume. The cart experience has to match the clinical seriousness behind the products.
Finding the right cart
The Lucidum team evaluated cart and upsell apps for months before choosing Boost.
"We took a long time to settle on Boost after looking at other options and are very glad that we did."
Lucidum Medicinals Team
For a physician-founded brand, a generic cart popup or aggressive upsell tactic would erode the trust they'd built with customers. Boost's design customization system let the team build a cart experience that looked native to their site without writing code. The cart matched the clinical tone of everything else on the storefront.
Smart Cart and natural cross-sells
Boost's Smart Cart fit Lucidum's catalog structure well. Their formulas target different body systems, so a customer buying Immune is a strong candidate for Brain & Nerves or Lungs. The AI-powered cross-sell recommendations in Smart Cart surface these complementary products inside a cart that feels like part of the site.
Lucidum's catalog has a built-in cross-sell architecture. Someone managing immune health is often thinking about cognitive function or respiratory support too. Smart Cart picks up on that pattern and presents relevant options without the store needing to manually configure recommendation logic for each product pair.
Setup and support
Installation was fast. The design tools gave the team control over how the cart looked and behaved, and Boost's support team was there when questions came up.
"Easy install and design customizations, looks and feels incredible, and customer support has been super helpful when anything comes up."
Lucidum Medicinals Team
Breaking even on low volume
The Boost subscription paid for itself in under two months. Boost's flat pricing model helped here. Lucidum pays the same monthly rate regardless of revenue, which keeps the math simple when margins on premium supplements are already calculated down to the capsule.
"We broke even on the cost quickly, and we are not a high-volume store. Highly recommend."
Lucidum Medicinals Team
About Lucidum Medicinals
Lucidum Medicinals is a physician-formulated medicinal mushroom supplement brand based in Kingston, Washington. Founded by Dr. Anna Sitkoff, ND, with co-founders Dr. Matt Baran-Mickle and Mikail, the company produces targeted mushroom formulas for immune regulation, cognitive function, respiratory health, and exercise performance. Dr. Sitkoff discovered medicinal mushrooms while working at the Osher Center for Integrative Health in San Francisco. After her father's treatment for leukemia and his eventual passing, she completed her Doctorate in Naturopathic Medicine and went on to publish mushroom research and author the field's key textbook chapter. All Lucidum products use 100% fruiting body extracts with no mycelium or grain filler. Learn more at lucidummedicinals.com.
